We are sisters Jen and Nikki, both mothers and both serial spenders, who realised post motherhood that we were buying and gifting baby and children's goods (…….left, right and centre) without always researching the origins of the products. As Vivienne Westwood once said “Buy less, choose well, and make it last”. Never a wiser word said.
From under a mountain of toys, we realised we wanted to create something that combined necessity and philanthropy. Allowing you to shop with ease and an assurance of ethical sourcing or manufacture. We only work with brands that have a proven record of thoughtful and ethical production, or a compellingly positive company message and ethos.
While sourcing is of the upmost importance, we also realise how important it is for products to be design led, useful and made to last. We are the proud owners of the world’s most scrutinising testing team (those under-fives don’t hold back when it comes to opinions) so we know everything we sell is loved not only by us adults, but the children they are made for.
We hope you love shopping with us,
Jen and Nikki xxx